For us, real cider means cider that's pressed on our farm by a master brewer (and a few of his local friends.) It means making cider out of proper apples. It means a cidery surrounded by orchards, not industrial equipment. It means people covered in mud and apple peels, not people in suits.
Buying craft cider supports local business, the heritage of brewing and the countryside. But most of all, craft cider tastes much, much better.